Our Story

For 13 years, I lived in the shadows—mentally, emotionally, spiritually. Alone. Numb. Stuck in a mindset that told me I wasn’t enough, that I didn’t belong, that the world was better off without me.

It took a near-death experience to snap me out of it.
In that moment, everything changed. I saw life not as something to survive, but something to fight for. I realized that the pain I carried wasn’t mine alone—and that healing doesn’t happen in isolation. It happens in community.

That’s why I created Hit Squad.
This isn’t just a brand. It’s a movement. A family. A rally cry for anyone who’s ever felt lost, overlooked, or underestimated. Hit Squad is built on the belief that we are stronger together—that when we show up for each other, we unlock the best versions of ourselves.
We’re here to motivate, uplift, and remind you:
You are not alone.
You are powerful.
You belong.

Every design, every message, every product we drop is infused with that energy. Whether you’re chasing a dream, rebuilding your mindset, or just trying to make it through the day—we’ve got your back.
Welcome to Hit Squad.
Let’s rise together.